According to Barbara Silverman, business development, Lady Burd Cosmetics, brands are looking for matte finishes in lots of colors.”

In response to these requests, at MakeUp in NewYork, Lady Burd Cosmetics showcased their brand-new full-coverage matte foundation—a new formula for them—available in 13 shades. It includes argon oil and Vitamin E.

The brand-new turnkey package features an airless pump tube. 

Lady Burd's Barbara Silverman shows Beauty Packaging's Jamie Matusow the new products and packaging — live from the show floor in this video interview.